Content writing is one of the most integral parts of content marketing. No matter how good the quality of your content is, it will not rank if it does not follow the rules of SEO. These rules include researching work and incorporating the items that you conclude from your research into your content.
Overall, SEO is a bigger term that helps the total growth of a business’s website online. Now, there are many types of content marketing that have different tonality, structure and sizes. Each of them has different SEO requirements. Keep reading to know more about the relationship between SEO and different types of SEO content writing.
What is SEO Content Writing?
Content writing is the development of resources for people to consume and gain valuable and insightful information from them. The goal of content writing is to serve the purpose of Content marketing.
General advertisements are obsolete. People are now searching for a trustworthy site that provides real and to-the-point information about a product. That is where content marketing comes in.
Businesses provide insightful information to the users that are relevant to their product or services and recognise their product to them in a subtle way. The valuable information helps to build trust and make them a loyal customer.
Other than this, there are other goals of content writing, such as building business recognition and generating leads and new customers and audiences and more.
Types of SEO Content Writing
There are various types of content writing and it is important to properly optimise the writing as per SEO. Here is a list of different types of SEO content writing.
1. Home Page
A home page consists of all the details that a person might need before buying something from that business. This page contains a brief description about the importance of their product or services.
Here, SEO writers of those businesses provide a few facts and reviews that prove how good they are. Few businesses even provide information about their processing of their work to build trust.
2. Blog Posts
Most websites have a blog section where they provide valuable information to their readers. They generally cater to the topics that are relevant to their business. For example, a garments business writes blogs on recent trends in fashion.
3. Guest Posts
Many businesses write SEO based content with the main objective of gaining backlinks from other businesses. Here, writers have to incorporate anchor texts that take you to other pages on the web.
4. Products Page
A product page is one of the pages in a website that typically describes the products or services that a business offers for a cost. Generally, this page does not have a lot of written-based content.
However, even this page has to be optimised for SEO so that when a person searches for the product, it will show on the search engine’s results page.
5. About Pages
An about page on a website is the place where people can learn more about the organisation. This page portrays the work they do and the purpose behind that work. This page helps to build trust and relationship with the business.
Role of SEO in Different Types of Content Writing
SEO plays a big role in ranking different types of SEO content on the SERP. There are a lot of things that an SEO writer has to keep in mind while developing content. Here are some of them.
1. Role of SEO in the Home Page
Here are a few SEO obligations for a content writer while developing a home page.
- Research relevant keywords that coincide with the business.
- Choose the keyword based on the domain authority of a website.
- Writing meta titles and meta descriptions with primary keywords in them.
- Incorporating primary keywords in specified places and maintaining their density in the overall content.
- Maintaining a high-quality of content.
2. Role of SEO in Blog Posts
There are a few SEO obligations that a writer has to incorporate in this type of SEO content.
- Incorporating the primary keyword naturally, a certain number of times.
- Incorporating Secondary keywords naturally in the content as many as possible.
- Entering relevant LSIs in the content.
- Maintaining a certain number of word count.
- Formatting the content to make it more readable.
- Entering the meta title and the meta descriptions with the primary keyword in them.
3. Role of SEO on Product Page
The products page has low content, still the obligations of SEO have to be incorporated here.
- Writing a great meta title and meta description with primary keywords in it.
- Adding SEO based content wherever possible.
- Adding primary and secondary keywords in relevant places. Mostly inside product descriptions.
- Maintaining a minimum word count to make it indexable.
- Entering LSIs
4. Role of SEO on Guest Posts
Writing good-quality guest posts while maintaining certain SEO obligations is very important to gain indexable backlinks. Here are some of them.
- Doing keyword research based on the DA of the guest whose post we are developing.
- Writing a compelling meta title and meta description, and placing the primary keyword in them.
- Incorporating primary keywords in the overall content.
- Incorporating the anchor texts in the right places, with some gaps between them.
- Entering relevant LSIs in the overall content.
- Developing good quality content.
Importance of SEO Content Writing
Most businesses these days outsource content writing form content writing agencies to avail professional SEO optimisation and quality content. Here is why it is important to do so.
- Build Brand Recognition: Great content has a personal touch to it. This makes it different from other generic content.
- Optimised for SEO: SEO is not just incorporating keywords. It is about finding the right keyword that is suitable for a brand and incorporating them in the right places.
- Generates Organic Traffic: people prefer the website from which they have received good content in the past. This helps to build organic traffic on the website.
- Builds Trust: Businesses outsource their content from top content writers in India to get readable and engaging content that is true to facts. This helps to build trust and brand authority.
Final Thoughts
SEO is the biggest thing that a writer has to optimise their content for. All types of website content have to be optimised for SEO. Even paid ads are SEO optimised to show them to the people when they search for similar content.
Remember, all types of SEO content have similar SEO requirements, but they are different in some ways. So, it is important to know the right SEO optimisations for each type of content.