We live in a very digitally-focused era, where visual communication is more essential than ever. Businesses, venues, airports, universities and more now have to try and deliver timely and targeted messages across different touchpoints, so that they can maintain a cohesive brand experience. If you want to make sure that you are doing what you can to try and provide this then 22Miles can help you with that.
Flexible and Scalable
22Miles essentially offer a comprehensive CMS that is built around the dynamic environments of today. The platform is able to meet your needs with powerful AI features and flexible deployment. It can also empower organisations to manage and evolve their content strategy. With that said, are they a solid option as we move further into 2025?
Pros
You can find the pros of using 22Miles, below.
Highly Flexible
One of the main benefits of 22Miles is that they are highly flexible. The platform supports cloud hosting and on-premise hosting. This makes it suitable for a huge range of organizational requirements. It’s also very hardware-agnostic, which means you can run the system on your screens or it means you can integrate it with the hardware you have without being worried about being locked into a proprietary device.
Omnichannel Management
Another huge benefit is that you can take advantage of omnichannel content management. It doesn’t matter whether you are working on a mobile device or whether you are using a digital display, because 22Miles can offer you a unified CMS which is great. You can manage all of your visual communication tools and you can also work across a single dashboard which means you can have consistent messaging across your locations, departments and services. You can also save time and ensure that your brand voice is as consistent and as cohesive as possible.
Scalable
Whether you are planning in a small office or looking into a multinational organization, you have the option to scale everything with your needs. 22Miles are great as they can help you to scale with your needs and they can also provide you with multi-site rollouts as well. On top of this, they can provide you with localized content management and enterprise-level governance. This makes it great for smaller businesses as well as corporate empires.
AI Personalization
22 Miles are great at bringing a level of intelligence to your signage strategy. They have AI capabilities and they can also automate content delivery based on different factors. This is the case across every type of business. What’s so great about this is that it means you can increase engagement as well as your overall impact. You can also promote a service through a lobby or you can guide visitors through the venue. Personalisation is a great feature and it essentially ensures that you stay as relevant as possible.
Comprehensive Wayfinding
Another pro of 22Miles is that you can navigate complex spaces with ease. Their intuitive wayfinding options are great as they include interactive maps and AR navigation. You can also have strong mobile access as well which is great to say the least. Tools like this are ideal as if you run a hospital, university or an airport, then you can directly impact your user experience. When you combine this with the fact that they offer built-in booking room functionality, you will soon find that you can optimize your shared space and that you can take advantage of a solid hybrid working environment. This helps to reduce meeting conflicts and it can also improve your space utilisation as a whole. On top of this, you can also streamline your resource allocation which is great to say the least.
Extensive Integration
22Miles work with the tech stack that you have right now. If you have occupancy sensors or if you have calendar tools then you can use things like this to your advantage. You can also embed signage into your ecosystem. With professional design services available too, it’s easy for you to turn your brand into something more visually-compelling, and you can also make sure that it aligns with the identity of your organisation which is great to say the least.
Cons
With everything, where there are pros, there are cons.
Slight Learning Curve
If you want to take advantage of the advanced features then there is a slight learning curve here. While the CMS is quite intuitive with most users, some of the more advanced tools, including AI personalisation and multi-site governance may require additional training or onboarding time. This is true when you look at the fact that larger organisations probably have way more complex needs. This is why the team is able to support you through this so you should not have an issue.
Initial Setup
Another thing you need to take note of is that the initial setup can take some time. It will also require you to involve legacy systems as well as dealing with the upfront investment. This results in a longer-term operational gain and it also results in improved flexibility which is good.
Connectivity
If you want to take advantage of things then you need to make sure that you are stable with your connection. Certain features, including real-time data feeds mean that you need to have a very stable internet connection so you can ensure good functionality. You can also take advantage of critical functions but again you do need to make sure that you have a stable connection.
Design Customization
Even though 22Miles do offer design services and they have a lot of templates for you to choose from, sometimes, you may need to take advantage of external creative support so you can make sure that your visuals are everything you want them to be.
So in conclusion, 22Miles are a powerful digital signage platform and they can give you a lot of benefits. With that said, there are cons and you need to be aware of them if you want to be able to take advantage of everything. If you can take note of things like this then you should see a huge benefit in your signage as a whole.