Klaviyo pricing in 2026 is still based mainly on the number of active profiles (contacts) in your account. Klaviyo remains one of the most popular email and SMS marketing platforms for e-commerce brands. This guide breaks down the current plans, real costs, and what you should know before choosing a plan.
Klaviyo Plans at a Glance (2026)
As of late 2026, Klaviyo offers these main options:
- Free plan – $0 for up to 250 active profiles and 500 email sends per month
- Email plan – Starts at $20 per month (251–500 profiles)
- Email + SMS / Marketing plans – Higher tiers that add SMS and extra features (from around $35–$90 depending on profile count and add-ons)
How Klaviyo Pricing Works
Your monthly bill is driven by the number of active profiles. An active profile is any contact that can receive email. The more profiles you have, the higher the plan tier.
Approximate Email plan pricing in 2026:
- Up to 250 profiles → Free
- 251–500 profiles → about $20/month
- 501–1,000 → about $30/month
- 1,001–2,500 → $45–$60/month
- 5,000 profiles → around $100/month
- 10,000 profiles → around $150/month
- 50,000 profiles → around $720/month
Each tier includes a set number of email sends (usually about 10× the profile count). SMS and MMS are billed separately on a usage or plan basis.
SMS Pricing
SMS is not included in the basic Email plan. You add a mobile messaging plan. Costs start low for small volumes (for example around $15 for 1,000 US SMS) and scale with the number of messages. Rates vary by country and whether you use toll-free or short codes.
Tips to Control Klaviyo Costs
- Regularly clean inactive profiles – this is the easiest way to stay in a lower tier
- Suppress contacts you no longer email
- Start on the Free plan to test before upgrading
- Only add SMS when you have a clear use case (abandoned cart, order updates, etc.)
Is Klaviyo Worth It in 2026?
For e-commerce stores that rely on email and SMS flows (welcome series, abandoned cart, post-purchase), Klaviyo is still one of the strongest platforms. The pricing is higher than some basic email tools, but the segmentation, automation, and reporting are built for revenue-focused brands.
Conclusion
Klaviyo pricing in 2026 is profile-based and transparent once you understand the tiers. Use the Free plan to start, clean your list regularly, and only move up when your active profiles and sending needs justify the cost. Always check the official Klaviyo pricing page for the most current numbers for your list size.