How many times have you stood in your kitchen and asked Alexa to tell you if it’s going to rain while standing in the kitchen, coffee in hand, looking out of the back door? While you can clearly see with your eyes the weather currently, Alexa has taken over the task of searching the internet for up-to-date information on the weather in your area to save you from having to check yourself. And yes, it absolutely will rain as soon as you set foot outside, regardless of the answer Alexa gives you.
Alexa and Siri, as well as other options by different brands, are considered AI virtual assistants. They are designed to deliver the information you need when you need it to simplify life. This handy aspect of AI has filtered over into wider uses. Now, search engines are using AI to deliver features such as Google’s AI Overview, and of course, the ever-divisive ChatGPT is gaining popularity from millions of people around the world.
This is where Pace Generative comes in. They’re not just another SEO agency. The company is at the forefront of this emerging trend in search engines, leveraging AI to deliver results that go beyond the standard search engine options. With a mission to empower businesses and marketers with an effective way to boost their SEO and marketing efforts and take full advantage of this shift in consumer habits, they are leading the way in the generative AI space.
Who Are Pace Generative?
Pace Generative is a GEO (Generative Engine Optimization) agency backed by Onfolio, an online business veteran. It aims to support brands’ goals and objectives and keep them visible in an increasingly AI-driven online search world.
Feeling unsure about AI and SEO? You’re not alone. But fear not, the team at Pace Generative is not just expert in AI, but also in SEO. This means they are well-versed in all aspects of helping brands reach the top of not only the search engine charts but also the AI search results. You can trust their expertise to guide your brand to success.
But Why Should Brands Care about AI SEO or GEO?
Firstly, let’s take a look at some important statistics from a consumer point of view.
- Over 72% of people use Google’s AI Overview when it appears (Orbit Media Studies).
- 77% of people in the US use a chatbot as a search engine (Adobe)
- Chatbot has over 400 million active weekly users (Backlinko)
- 32.9% of users over 16 discover new brands through search engines (HubSpot)
And now from marketers
- 51% of marketers use AI for generating content for marketing
- Ai Overviews has caused a massive drop in organic traffic, with reports ranging from 14% to 64% (Forbes)
- 89% of B2B buyers use generative AI in their purchase journey
The reality is that more and more people are turning to AI-powered search engines to get the information they need, and brands that aren’t following this trend will to be left behind.
What Services Does Pace Generative Offer?
Now that we understand the importance of investing in GEO, you can understand more about the services and benefits offered by Pace Generative for businesses wanting to integrate GEO into their existing SEO and marketing campaigns.
The first and most prominent point is that Pace Generative can deliver your brand to AI programmes such as ChatGPT, Gemini, Claude, Copilot, Perplexity, and other chatbots. This is all alongside your regular SEO outreach, which you also need to implement.
By featuring your brand in these search results, you can position your company as one people can trust and have authority.
And the best part is you don’t even need to learn the intricacies of what it takes to rank; the Pace Generative team has over 50 collective years of experience in their field, with leaders Dom Wells and Adam Trainor having decades of experience in SEO and digital growth between them. That experience most definitely works in their client’s favour.
But, not only are you getting specialist expertise, you’re getting a team that is solely dedicated to SEO, GEO, and AI visibility. Nothing else, just this. Meaning you won’t get watered-down results or this focus tagged onto other marketing activities; they give GEO 100% of their attention, 100% of the time.
Another benefit of getting on board with GEO and Pace Generative is that it can give you a competitive edge. This area is still relatively new and emerging, and AI models are consistently being trained and fed more information. By being visible from the beginning of the explosion of AI search engines, your company can establish itself as a leader, one to watch and follow, and an authority in your industry. After all, if the AI searches feature your brand, you’re doing something right!
As this is a new area for many businesses, Pace Generative can visually perform a comprehensive overview of your entire brand by using AI search engines to understand how it is perceived. This enables the team to deliver an action plan that hits the spot and delivers results, which can only be good for businesses wanting to increase their online visibility.
They do this by offering two different packages to allow flexibility for businesses using their service. The Core GEO only package costs $2,500 per month, and the Enterprise package costs between $6,000 and $12,000 per month (the exact cost for enterprise might exceed $12,000 and depend on your chosen services).
Drawbacks
It’s important to consider all aspects when making any marketing decision.
AI SEO and GEO is a new and evolving concept, which means there aren’t yet industry standards to guide results. This could lead to some variation in the results you get. However, with the right understanding and expectations, these potential drawbacks can be managed effectively.
Something else to appreciate when targeting AI search engines is that the results are not controlled the way they are in standard search engines. This means there’s no guarantee you will be featured or featured in the way you expect, constantly or consistently, as you would in, say, Google search results.
Lastly, GEO is still intrinsically linked to standard SEO, and both need to be worked on for maximum results. I.e., if you have a weak SEO game; no amount of “good” SEO work can override a poor SEO strategy.
Final Words: Should You Invest In Pace Generation and Their GEO Services?
In a nutshell, the answer is a resounding yes. AI search engines are here to stay and are only going to become more integrated into people’s lives.
For businesses aiming for strong online visibility and a solid reputation, there are few better options than ensuring their business features match those of their competitors. And with Pace Generative, you’re not just getting a service, you’re getting a team of experts dedicated to your success.
So, if you want to be the top dog and push your brand out, Pace Generative is the team to help you do just that.