Most of the points and strategies will seem obvious and logical to you as you read them. Even so, we recommend you read this article as you will find something new. And it can be used for reviews on both Google and Trip, Yelp, and others.
Many factors affect a customer’s decision to Buy Google Reviews from us. When we are deciding whether or not to buy something (spend money that we usually have a hard time getting), we usually ask for recommendations from friends, and then I write a great review. I do some online research about my options.
And because it’s so quick and easy to shop online without having to connect with a sales representative, the internet often does the selling for you, which can have a huge impact on whether a customer buys from you. The truth is, your company’s best salespeople and sales representatives are not your employees; they are your existing customers.
Customer trust in companies is declining. A recent study found that customers trust recommendations from friends and family about any online marketing and advertising your brand may create. In the absence of trusted recommendations from friends or acquaintances, 85% of consumers trust online reviews.In short, for businesses to grow in today’s competitive online marketplace, they need happy customers who share positive reviews about their experience to attract first-time visitors to their site.
The good news is that your customers are usually more than happy to help you with this – the same study found that of the 74% of customers who were asked for feedback, 50% were willing to do it. So don’t put off asking your customers for a favor, because all you have to do is ask and they’ll likely be happy to help.
So how do you get your customers to write glowing reviews that help close deals? How do you get a customer to be satisfied and satisfied enough to want the positive reviews they need? Read on for strategies that will make generating positive customer reviews a breeze.
1. Identify the right times to ask based on your buyer’s journey.
Make sure you solicit customer feedback at the right time in your business journey for optimal results.
From times of shock or buyer’s remorse before a successful outcome to moments of euphoria after a pain/problem has been successfully resolved, business relationships experience natural ups and downs. Think about it: Asking for a review at the wrong time could result in a customer leaving a negative review that hundreds of other people will read while they’re considering whether to buy from your business.
Ask for customer feedback at strategic times throughout the customer journey, such as:
- After experience or success with your product or service.
- When they come back to purchase or reorder.
- After tagging your brand in a social media post.
- If they spend time browsing other products or services on your website.
- If they refer you to another client.
These are just a few signs that your customer is satisfied enough with your business to leave a positive review.
2. Choose a method that works for you at a scale that works for you.
According to Según BigCommerce, 50 or more reviews per product can mean a 20% increase in conversion rates. The big takeaway here is that more reviews mean more testing and therefore more trust in your brand. Also, older reviews tend to inspire less trust than more recent ones. Buy Malaysian Reviews to boost your profile in a short time.
To leverage testimonials as social proof, obtaining them should become a regular part of your process. Here are some common methods to help you solicit reviews at scale:
- Train your team to request reviews after every successful project or service
- Include review requests as part of your email marketing automation campaigns.
- Use NPS to identify advocates (your happiest customers) at scale and enable your service team to nurture relationships with them.
- Include review links on thank you pages after payment or as an optional final step.
Whatever you choose, it should be consistent and frequent. It will not only help you get positive reviews, but it will also help build trust between your customers and the company.
3. Ask the customer in person.
If you have close relationships with the clientele you work with, don’t hesitate to add a personal touch and ask your clients to review their experiences in person.
If you’re taking your customers out for coffee or lunch, or inviting them to one of your company events, keep the conversation going and ask how they’re doing with your product or service. (Ideally, you’ll know if they’re having success based on your regular communications, so you’ll ask customers when they’ve already achieved their goals.)
If your customers tell you they are happy, let them know you value their opinion and loyalty and would appreciate their help with a positive review.
Remember the data at the beginning of this post? Most customers will leave you a review; all you have to do is ask.
4. Capitalize on customer happy moments.
If you’ve ever made a breakthrough for a client or received praise or positive feedback from them, you’ve just reached the point of customer happiness. During these times, not only are they more likely to give you a review as a way to reciprocate a job well done, but they’re also more likely to spread the word to their acquaintances.
5. Start with an open question.
Don’t start by going out and directly asking for a customer review.
Instead, initiate a conversation and use an open-ended question to get the process started.
Asking customers questions like, “How did you like the product?” or “Are you ready to renew/repurchase?” or “How was your last interaction with customer support?” can help you start a conversation and gauge your satisfaction level before requesting a review.
This is useful in two ways:
- You can get useful feedback from customers
- You can avoid the awkward mistake of asking a customer for a review before you know they had a bad experience.
Use the open-ended question to really gather customer feedback and make sure the customer is happy before giving them a reason to post a review. There’s nothing you can do about negative reviews from multiple sites, but if there’s a customer who needs a resolution, focus on that before asking them to rate your business.
6. Reduce friction wherever possible.
If it’s a hassle to leave a review, your customer will be less likely to do so. This means you need to make it as easy as possible, especially when requesting an email testimonial. Here are some ideas:
- Include multiple options so the customer can choose the platform they feel most comfortable with
- Include a direct link to the page where they left a review to minimize the number of clicks or steps they need to take
- Give them an idea so they never miss what to write (for example, “Will you leave a review about your experience from your most recent visit to the store?”)
7. Let them know how long it will take.
One of the biggest sticking points to mention is time. If the customer perceives that they don’t have time to get in and write a review, they won’t do it. However, if you address this objection upfront in your request, you can change your mind when the urge strikes. For example, you could say or write, “It’ll only take half a minute” as a side note or postscript for the request.
8. Optimize your content.
Your customer reviews may come unsolicited from happy or unhappy customers on third-party sites. A Reviews provider always helps customer to boost their profile and optimize content.
But once people are on your site, make sure it’s easy for them to leave comments there too.
Optimize your website, blog posts, social profiles, and emails to provide quick and easy ways to comment:
- Set up website badges to quickly and easily direct visitors to Google My Business or other pages.
- Optimize your website for mobile devices for people visiting your website while browsing social media or searching on their phone
- If you’re requesting customer feedback via email, keep the questions short and sweet.
10. Create incentives.
Your time is valuable, and so are your customers, so make sure you give them a reason to leave a review.
Offer incentives to your customers, such as discounts or coupon codes for writing a review, entering a contest for an even bigger prize, or gift cards for coffee, online shopping, or cash.
11. Know where your customers are.
Don’t send an email to your customers asking them to leave you a positive review on Amazon, for example, but for Google My Business.
Instead, make sure your requests match the way you want your customers to leave reviews. If you send an email requesting a customer review, make sure the email links to the exact places where they can leave their feedback. For feedback on your Facebook page, please send the request via Messenger. If you need to request a cross-platform customer review platform, make the request as seamless as possible by, for example, linking to your Yelp page in your email signature or asking your customers to review their purchases on their Amazon store post-purchase in the up-close email.
12. Respond to every criticism, even the negative ones.
No one is perfect, and sometimes mistakes happen that cause a customer to leave a harsh one-star review on your website.
However, when you receive a one-star review, make sure you take the time to respond thoughtfully, without being defensive, to resolve. If you work in customer service, it’s the right thing to do and can actually help your business in the long run.
Harvard Business Review discovered that companies responding to negative reviews online actually led to better overall ratings. Your customers are human, too, and the value of empathetic and compassionate customer service sparks interest and leads to an increase in overall reviews, especially positive ones.
13. Share positive customer feedback you receive.
If you want customers to leave you a review, you can leave them a review first to get the job done.
This isn’t always possible (depending on your industry or product), but in most cases, you can get customers to reciprocate your positive words.
If your product or service allows customer reviews (Uber, Lyft, Airbnb, VRBO, and TurnKey are examples), please leave them a positive review if you’d like them to review it in return. Of course, you don’t have to do this if they’ve been bad customers, but if you want more feedback, you can give feedback in exchange for taking the first step.
Another good option is to refer your client on LinkedIn. If you have an account management role and have worked with people for a long time, you can leave them a recommendation or endorsement on LinkedIn. This is a big step for your brand and can compel them to reciprocate by leaving a positive review of your business. And if they appreciate the endorsement, you can politely ask them for a specific review on a different platform during this exchange.
14. Give your customers a positive review first.
To create opportunities to solicit in-person reviews as an elaboration on the strategy above, and to create the conditions in which customers are most likely to leave positive reviews, host a notable user conference or industry event to create more value for your customers beyond the products or services you sell.
By creating an engaging and helpful experience for customers where they can network with a community like themselves, get early access to new product launches and discounts, and learn about touchpoints at your company, you will increase their positive feelings about your business and create a greater likelihood of leaving reviews.
You can even make customer reviews part of your post-event feedback process: After customers complete a survey asking how they would rate their experience, you can ask them to share the highlights of their event experience on a single site.
To start implementing a customer review culture at scale, the best thing to do is to incorporate it as a process into your business. This starts with an active strategy for customer service as well as online reputation and testimonials. Start by creating templates and asking your existing customers for reviews.
15. Organize an event.
To create opportunities to solicit in-person reviews as an elaboration on the strategy above, and to create the conditions in which customers are most likely to leave positive reviews, host a notable user conference or industry event to create more value for your customers beyond the products or services you sell.
By creating an engaging and helpful experience for customers where they can network with a community like themselves, get early access to new product launches and discounts, and learn about touchpoints at your company, you will increase their positive feelings about your business and create a greater likelihood of leaving reviews.
You can even make customer reviews part of your post-event feedback process: After customers complete a survey asking how they would rate their experience, you can ask them to share the highlights of their event experience on a single site.
To start implementing a customer review culture at scale, the best thing to do is to incorporate it as a process into your business. This starts with an active strategy for customer service as well as online reputation and testimonials. Start by creating templates and asking your existing customers for reviews.